A message from James Ward

James Ward, WEA Director of Marketing, Membership & Income Growth talks about the WEA’s volunteering and membership strategy.

Since the launch of the 2025 strategy, a clear focus for the WEA has been on developing our volunteer offer and engaging with those who support the organisation in a whole host of ways. The new Volunteering & Membership team have taken the time to listen to members and volunteers and I want to say a huge thank you to those who have contributed feedback and taken the time out to support us with this.  

It is vital if the WEA is to continue to thrive, that we do not simply recruit volunteers and members as a matter of course, but develop a reciprocal programme that adds benefit and value to the organisation and to those who are willing to give their time.

Our strategy states that we will be a great place to volunteer.

To achieve this as we move forward, we need to ensure that that the journey for volunteers from the first point of contact with us, through induction and then out into the field is a positive and beneficial one that also adds value to the WEA across the organisation.

Similarly, members will have seen a host of changes that the team have been working on, as we look to develop the WEA membership offer for those who support us, and recruit new members who believe in the values and the work that we do. We know the power of our members, you are the best ambassadors for the WEA and the voice of so many can make a huge difference.

I was thrilled to be part of the new lecture series for members last week, and hope that as many of you as possible will continue to engage with us as we develop an ever changing membership offer that excites our members and gives us the opportunity to thank you for your support.

Put simply, the more members we have the more we can do to support those who need our help most and build a powerful, and exciting membership base for everyone involved.

Finally, I want to say a huge thank you to everyone who supports the WEA in such a variety of ways and make such a great difference to the fantastic work that we do.

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